Introducing NORM: a vibrant range of human-grade, freeze-dried meal toppers and freakshakes for your dogs and cats, crafted by one of Australia’s top pet nutritionists, HUNDE. We've handpicked ingredients that are not just power-packed with nutrition, but also a little bit quirky—because why should humans have all the fun?

We get it—finding those wild, out-there ingredients that our pets' ancestors once thrived on isn’t easy. But that doesn’t mean your furry friends should miss out. That’s why NORM brings a playful twist to your pet’s meals with rare proteins, peculiar organs, and superfoods that are as entertaining as they are nourishing.

NORM: where the wild meets the everyday.